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Mission CobbRides provides an organizational structure specifically addressing employee and employer commuter transportation issues in the north Cobb area. CobbRides is dedicated to building public awareness about transportation issues and alternatives to drive-alone commutes, and mobilizing the business community to support recommendations and change commuting behavior. CobbRides also provides a forum to exchange ideas; share resources and expertise; develop, promote and implement cost-effective employee transportation services and information; and work hand –in hand with federal, state, and county DOT and engineers to assess area needs. CobbRides’ formal mission statement is, “To provide transportation demand management (TDM) services, information and advocacy to manage congestion, improve access and travel, and maintain air quality throughout the Town Center area.” Service Area The Town Center area is defined as the area generally within the boundaries of Chastain Road on the north, Bells Ferry Road on the east, Barrett Parkway on the south, and Cobb Parkway on the west. Services Offered • Ridematching – applications for the Regional Rideshare Database to assist in forming carpools and vanpools; • Vanpools – assistance to individuals wanting to participate in a vanpool; • Guaranteed Ride Home – free ride home in emergency situations for commuters using alternative modes of transportation; • Bike Smart Classes – educational classes for cyclists of all ages; • Teleworking and other alternative work arrangements – assistance in identifying alternatives appropriate for a work site; • Incentive and recognition programs – assistance in developing programs to encourage commuters to use an alternative. Highlights During the 2000 holiday season, CobbRides sponsored five 15-passenger vans to shuttle employees from office parks to Town Center Mall. The vans were wrapped in bright red with oversized characters on each side proclaiming “Ridesharing is Fun” and featuring the CobbRides website. The vans operated Monday through Friday from 11:30 a.m. to 3 p.m.. The exposure from the vans initiated partnerships with three new companies and established a database of employees for use in promoting ridesharing during the year. In 2001 CobbRides expected to have six 15-passenger vans operating between Thanksgiving and Christmas. In 2000 the shuttle accounted for 1,084 boardings where employees used the vans rather than drive their cars. Wendy’s, Chick-Fil-A and American Cookie Company agreed to offer coupons for the 2001 holiday riders. Each van is like a rolling billboard that has created a great deal of interest and desire to have a permanent circulator in the Town Center area. Contact Information 50 Barrett Pkwy, Suite 1200 Box 340 Marietta, GA 30066 Phone: 678-354-0701 Fax: 770-428-6863 e-mail: info@cobbrides.com www.cobbrides.com |
